City of Tramelan – exhibition of the Chamber of Commerce
September 2007 - concept, art direction, design: onlab, Berlin
Tramelan, Switzerland
As part of the design project for the city of Tramelan, including the design of a new corporate identity and a new visual language, onlab was commisionned to create and develop an mobile and temporary exhibition proposed by the Economy Chamber of the Bernese Jura at the CIP in Tramelan. This exhibition was shown in different cities and fairs in Switzerland.
Key terms of the new communication strategy involve the "Savoir Faire", the know-how and the "Savoir Vivre", the authentic lifestyle of the people living and working in the village. The booth is composed of 4 parts (corners). Every corner represent one topic: "savoir", "faire" and "vivre". The fourth corner is dedicated to the administration and services of the city. On this wall the video directed by onlab is screenned, presenting the city and the people working and living in Tramelan.
Key terms of the new communication strategy involve the "Savoir Faire", the know-how and the "Savoir Vivre", the authentic lifestyle of the people living and working in the village. The booth is composed of 4 parts (corners). Every corner represent one topic: "savoir", "faire" and "vivre". The fourth corner is dedicated to the administration and services of the city. On this wall the video directed by onlab is screenned, presenting the city and the people working and living in Tramelan.