Domus redesign – dramaturgy and layout
April 2008 - design by onlab
Creative Direction and Concept: Nicolas Bourquin & Sven Ehmann; Graphic Design: Nicolas Bourquin, Linda Hintz, Thibaud Tissot; Graphic Design Assistance: Marie-Louise Greb, Yvonne Schneider; Type Design: Mika Mischler; Coordination Assistance: Renu Gautam
Publisher: Editoriale Domus, Milan, Italy
The pages of the new domus are based, in fact, on an innovative structure of vertical columns of varying length that are utilized differently in each article.
The score is a set of instructions giving the overall picture of a composition. (Wikipedia)
Contents are organised according to intertextual and intervisual relations rather than according to a fixed chapter structure. Each issue works with a basic motif and its variations to create a distinct jazz-like rhythm and flow.
A set of columns channels the vastness of reality into the cultivated eccentricity of the magazine. Columns link the roof to the base.
A set of columns with different widths constitutes the basic layout element. A variety of columns are chosen in reference to the dynamic of a story in order to create a suitable or even unsuitable rhythm.
The structure and size of the content is thus different on each page and in each issue. The result is a variability that determines the "rhythm" of the issue. A rhythm that could be compared to jazz variation.
The content has remained divided into three main areas: the streams - news briefs found in the first pages of the magazine; the highlights - those parts of the text highlighted by underscoring, boxes, etc.; and the main stories - the actual articles that form the issue content.
As regards the graphics, the most striking aspect of the new Domus is its aspiration to transform the page frame - the instrument on which, in publishing, the composition of a page layout hinges - into something more fluid and less rigid, freer and more open.