City of Tramelan – CI/CD
September 2007 - onlab creates the new corporate identity and the new visual language of the city of Tramelan in Switzerland.
As an urgent response to 25 years of shrinking and economic regression in Tramelan, an interdisciplinary commission was assigned with the task to examine the identity and development opportunities of Tramelan. onlab was invited to contribute as advisors in the field of communication. After the final report, onlab was commissioned to develop a new visual identity and communication strategy for the village in 2006 and for the years to come.
Key terms of the communication strategy derived from the cultural and historic traits of Tramelan were identified as “Savoir Faire” representing the know-how and craftsmanship of the watchmaker industry and the “Savoir Vivre” representing the authentic lifestyle of the population. These key terms served as conceptual framework for color-coding as well as other formal design features of the visual identity.
By invitation of Salottobuono, Nicolas Bourquin and Niloufar Tajeri give a lecture on Tramelan during the workshop hosted by C4 Centro Cultura Contemporaneo Caldogno. The event, on march 13th. 2010 was organised by Fuoribiennale.
The workshop is a starting point to discuss about cultural production promoted by public institution on territorial level. Videos from the lectures: Cultural First Aid Kit.
2. The central linden leave is rotated to the right...
3. ...to create the “TR” sign...
4. ...”TR” for “TRAMELAN”.
based on the "Tramelan-Lutz" designed for the signage system.