BlingCrete: Visual Identity
June 2011 - Art direction: Thibaud Tissot, Nicolas Bourquin
Design: Ryan van Kesteren, Lisa Weiss
Animation: Clemens Winkler, BlingCrete
BlingCrete is a light reflecting concrete – it changes its appearance in relation to light. When one stands between the source of light and the material the concrete starts 'blinking'.
The logo plays with the perception of contour and fill. The letters appear to be illuminated when expanding the thickness of white contour in relation to black fill and vice versa.
The logo plays with the perception of contour and fill. The letters appear to be illuminated when expanding the thickness of white contour in relation to black fill and vice versa.
Material kit
BlingCrete brochure
Business cards