City of Tramelan – Logo
September 2007 - onlab creates the new corporate identity and the new visual language of the city of Tramelan in Switzerland.
Three linden leaves
onlab created the new corporate design and visual language of the city of Tramelan in Switzerland between 2004 and 2008 and translated the concept into various extensive media and applications.
As an urgent response to 25 years of shrinking and economic regression in Tramelan, an interdisciplinary commission was assigned with the task to examine the identity and development opportunities of Tramelan. onlab was invited to contribute as advisors in the field of communication. After the final report, onlab was commissioned to develop a new visual identity and communication strategy for the village in 2006 and for the years to come.
As an urgent response to 25 years of shrinking and economic regression in Tramelan, an interdisciplinary commission was assigned with the task to examine the identity and development opportunities of Tramelan. onlab was invited to contribute as advisors in the field of communication. After the final report, onlab was commissioned to develop a new visual identity and communication strategy for the village in 2006 and for the years to come.
The first visual identity of Tramelan was introduced in 1441 and is an adaption of the armoral bearings of the local duke. Over the centuries, different versions of the emblem with the three linden leafs emerged. In 1954, the council of Tramelan defined the emblem by nothing more than a sentence according to the heraldic tradition. This leaves a certain space for interpretations of the emblem.
1. Three linden leaves are composing the emblem.
2. The central linden leave is rotated to the right...
3. ...to create the “TR” sign...
4. ...”TR” for “TRAMELAN”.
2. The central linden leave is rotated to the right...
3. ...to create the “TR” sign...
4. ...”TR” for “TRAMELAN”.