Altitude invites you to take an Alpine flight over the contemporary Swiss graphics landscape: It is an expansive volume that showcases and examines current trends as well as providing an analysis of contemporary Swiss Design through visuals, texts, interviews and commentary from the designers and editors themselves.
Both the development during the past years as well as the latest trends of the discipline will be illustrated. Exceptional projects, renowned protagonists and promising young start-ups positions will be presented. The traditional maxims of Swiss Style and the international modern age are not only maintained in present-day Swiss graphics, but updated through the implementation of innovative design strategies. Forms of expression of a new, unique and simultaneously tradition-bound Swiss design evolve somewhere between artistic obstinacy and Corporate Design. That’s what Altitude is all about.