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Fanshop of Globalization: Exhibition

Commissioned by the German Federal Agency for Civic Education and in collaboration with raumtaktik, onlab developed the visual language, logo and all graphic applications for the Fanshop of Globalization.

The ‘Fanshop of Globalization’ was a container touring Germany during the world cup in 2006 with the mission to explain global economic mechanisms, political circumstances and cultural contexts drawing from examples of the world of soccer. Soccer provides worldwide media networks with non-stop stories producing brand images worth billions of dollars while labor migration being as much part of the global soccer industry as social inequality.







A number of mappings made by onlab provided background information on globalization. The mappings were placed in lightboxes (2,00 x 1,20 meters) in the container of the Fanshop of Globalization. The first layer of information and graphics was printed on the front side of the paper and the second layer was printed on the back. By switching on the lightbox, hidden parts of the information were revealed. With the way of visualizing information onlab wanted to state that relevant information may not be visible on first sight and that research and investigation may reveal information that changes the way we see things.FS_Fanshop_Mapping_4 FS_Fanshop_Mapping_3 FS_Fanshop_Mapping_2 FS_Fanshop_Mapping_1


Schwarzer Peter der Globalisierung

onlab designed a card game presenting – together with the catalogue of the exhibition – fashion projects that took soccer jerseys and refashioned them into apparel that served purposes quite different from the originally intended.fanshop_cardgame

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