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Museum of Fine Arts, La Chaux-de-Fonds: Corporate Design

onlab designed the new logo and stationery for the Museum of Fine Arts in La Chaux-de-Fonds. The new logo alludes to the two significant geometric elements of the old logo, a circle within a triangle, and merges them with the capital letter ‘M’. The result is a strong contemporary logo that does not compete visually with art and photography from different epochs and styles. The corporate identity is held in black and white for the same reason. A symmetric layout as well as embossing evoke a classic touch and feel that is intended to be in stylistic contrast with the contemporary, geometric font that was chosen for the corporate identity: Euclid designed by Emmanuel Rey.

MBAC_CI_Detail_1 MBAC_CI_Detail_2

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