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Museum Unplugged

A Self-Examination

The publishers Friedrich von Borries und Roland Nachtigäller invited us to contribute with a series of infographics to a publication celebrating the 10th anniversary of the  Marta in Herford: The museum asked itself a certain number of crucial questions – and the result is both a very honest and funny portrait of the art institution, enriched with photo series, commenting art works, and a lot of internal background information gaining insight into how the/a museum works.

Our infographics are illustrating the museum’s annual reports: we transformed all the information and numbers about visitors, guided tours, exhibitions, required material, or personnel and other costs into colourful and comparable tree maps.


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