The poster was designed as the first in a series that is part of the communication concept onlab developed for the Museum of Fine Arts in Le Locle. onlab proposed to curate a poster series by inviting young designers and artists and present them in the light boxes of the building while the museum being closed during construction works.
‘This Is Not A Poster’ is based on a poster that was designed for the previous exhibition L’industrie in summer 2009.
onlab was awarded for its design of ‘This Is Not A Poster’ among the 100 Best Posters 2009 in Germany, Austria and Switzerland
The association 100 Beste Plakate e.V. annually awards the best poster designs with prizes and presents them subsequently in traveling exhibitions, starting at the Kunstbibliothek Staatliche Museen zu Berlin, Kulturforum am Potsdamer Platz.