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This is not a poster

The poster was designed as the first in a series that is part of the communication concept onlab developed for the Museum of Fine Arts in Le Locle. onlab proposed to curate a poster series by inviting young designers and artists and present them in the light boxes of the building while the museum being closed during construction works.

‘This Is Not A Poster’ is based on a poster that was designed for the previous exhibition L’industrie in summer 2009.

onlab was awarded for its design of ‘This Is Not A Poster’ among the 100 Best Posters 2009 in Germany, Austria and Switzerland

The association 100 Beste Plakate e.V. annually awards the best poster designs with prizes and presents them subsequently in traveling exhibitions, starting at the Kunstbibliothek Staatliche Museen zu Berlin, Kulturforum am Potsdamer Platz.



onlab applied silk-screen-printing-technique on top of the existing poster and overprinted parts of the existing letters with a white translucent color. New red elements were added on a third layer on top of the extracted parts of the previous poster: by subtracting and adding elements, onlab transformed the existing letters into new ones.


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