Between 2004 and 2008, onlab created the new corporate design and visual language of the city of Tramelan in Switzerland, translating the concept into various extensive media and applications.
As an urgent response to 25 years of shrinking and economic regression in Tramelan, an interdisciplinary commission was assigned with the task to examine the identity and development opportunities of Tramelan. onlab was invited to contribute as advisors in the field of communication. After the final report, onlab was commissioned to develop a new visual identity and communication strategy for the village in 2006 and for the years to come.
“A plea to see behind the curtain.”
Dörte Schütz, Typo Berlin
Key terms of the communication strategy derived from the cultural and historic traits of Tramelan and were identified as “Savoir Faire”, representing the know-how and craftsmanship of the watchmaker industry, and the “Savoir Vivre” representing the authentic lifestyle of the population. These key terms served as conceptual framework for color-coding as well as other formal design features of the visual identity.