The ‘Gazette‘, named ‘Tramelan change de couleurs‘, was published to communicate the new visual identity of the city of Tramelan to its citizens. It was introduced as a continuation of the traditional local newspapers that have disappeared for a long time. The ‘Gazette’ was distributed for free and exclusively to each household in 3 stages, every second week starting from the press conference beginning of September 2007.
Layout and printing principle are based on the 3 main topics of the new communication strategy of Tramelan. The topic of the first issue is related to „lifestyle“ (magenta), the second is based on „knowledge“ (green) and the third presents „know-how“ (black). The newspaper’s content grows with each issue. A subjective index as well as the colours help readers to navigate through the newspaper.