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150 Years of the Museum of Fine Arts in La Chaux-de-Fonds

Creating a strong and recognizable visual identity for the Museum of Fine Arts in La Chaux-de-Fonds (Switzerland) was the main goal when developing the concept for the museum’s posters & brochures.

Therefore onlab decided against the classical communication of art shows. Instead of plainly pasting one of the exhibited art works onto the poster, the museum’s posters should fulfil the original purpose of posters in the urban context: to catch the attention of the passersby, and to distinguish themselves from other posters, billboards and loud visual elements of the city. A strong visual system plays with typography as a shape for the artwork and creates powerful graphics that clearly stick out in the urban setting.

For the museum’s three jubilee exhibitions – L’Art Belge (09.03.–01.06.2014), AES+F: The Liminal Space Trilogy (06.07.–28.09.2014) and Blaise Cendrars au cœur des arts (16.11.2014–01.03.2015) – onlab developed a modular system: Digitally printed, every exhibition poster is built up as a series of several motives to be used parallely.

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L’Art Belge: Entre Rêves et Réalité

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While being closed during renovation works, a selection of Brussels’ Musée d’Ixelles’ important collection of Belgian art from the 19th and 20th century travelled to La Chaux-de-Fonds, offering the rare opportunity to bringing together the main representatives of the Belgian and Swiss modernism including Pierre Alechinsky, Paul Delvaux, James Ensor, Jan Fabre, René Magritte or Théo van Rysselberghe.

AES+F: The Liminal Space Trilogy

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Created in 1987 by Tatiana Arzamasova, Lev Evzovich, Evgeny Svyatsky and joined by Vladimir Fridkes later, the artist collective AES+F received international recognition for their manifold multimedia work, ranging from sculpture and painting to spectacular video installations based on photography and digital animations, commenting on popular culture and religion, on mass media and consumerism. Having exhibited within the most important art biennals, festivals and museums worldwidely, the exhibition in La Chaux-de-Fonds is the first institutional presentation of their work in Switzerland.

Blaise Cendrars: Au Coeur des Arts

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With the Swiss novelist and poet Blaise Cendrars the museum was honoring one of La Chaux-des-Fonds’ most famous sons. The exhibition depicted Cendrars’ influence and multiple collaborations within the artistic and intellectual circles at the rise of the 20th century. onlab has been invited to take responsibility for the conception and realization of the exhibition design and various communication tools.

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