Creating a strong and recognizable visual identity for the Museum of Fine Arts in La Chaux-de-Fonds (Switzerland) was the main goal when developing the concept for the museum’s posters and brochures.
Therefore onlab decided against the classical communication of art shows. Instead of plainly pasting one of the exhibited art works onto the poster, this one should fulfill its original purpose in the urban context: to catch the attention of the passersby, and to distinguish themselves from other posters, billboards and loud visual elements of the city. A strong visual system plays with typography as a shape for the artwork and creates powerful graphics that clearly stick out in the urban setting. This first poster was designed for the exhibition ‘Portrait de L’Artiste en Motocycliste’, March 21st – September 12th, 2010.
Poster awarded among the 100 Best Posters 2010 in Germany, Austria and Switzerland