‘What Good Is The Moon?’, the first major retrospective of the Fondazione Nicola Trussardi, presents seven years of the foundation’s work since it left its permanent exhibition spaces in order to pursue an urban strategy of dispersing contemporary art in the city of Milan. As Hans Ulrich Obrist points out, the foundation has become a nomadic institution that enables the experience of contemporary art in the context of Milan’s richly layered past.
The book won a Fedrigoni Award!
After an evaluation of about 850 projects involving Fedrigoni special papers, the book won the 3rd Award in the category “Prestigious volumes”.
onlab’s design concept focuses on accentuating the distinctive features of venue, artist and art piece for each of the 17 exhibitions. A thorough analysis of content and location was conducted in order to enable the characteristic accuracy in storytelling inherent to onlab’s work. But most importantly, the understanding of the site in relation to the art installation allowed designing a book in which the reader feels like a visitor to those exhibitions. With ‘What Good Is the Moon?’ onlab designed a fundamental guide to a secret and fascinating side of Milan and its contemporary art.